At Yans Media, we have extensive experience in creating social media videos and know how to surface Twitter’s potential for your business. The social network reported average monetizable daily active users of 206 million for Q2, up from 199 million in the first quarter and up 11 year over year. Since this microblogging platform is direct and specific, you need a smart video marketing strategy to guide your company to success within Twitter. Twitter videos with appealing calls to action are able to double your click-through rates.ĥ8% of the world’s top brands use Twitter to stay in touch with their customers, improve customer service, and promote their offers. Video ads are the most promising ad type for results on Twitter.Tweets with videos are 10 times more engaging, and Twitter video ads are 50% cheaper in cost-per-engagement.By keeping your video Tweets short, you may achieve a 13% higher brand and message recall and overall view time. Further, they like minimal Tweet copy.32% of users prefer watching videos instead of reading text, and go to Twitter for this purpose.2 billion videos are watched on Twitter daily, and 93% of them are watched from smartphones and other mobile gadgets.85% of small and medium businesses use the platform to leverage their customer service.As a result, many businesses and individuals are seeking ways to increase their followers to gain more exposure and credibility on the platform. What’s more, they like to mention brands in their tweets and feel 77% more positive about the brand when it replies to their tweet. Twitter has become one of the most popular social media platforms, with millions of active users sharing their thoughts and opinions on a daily basis. The average Twitter user follows at least five brands.65% of large American companies use Twitter to market their products and services. ( Source: Twitter) Twitter user stats reveal 186 millions monetizable daily active users (mDAU) in the second quarter of 2020 whereas during the same period.
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